
Last Saturday, HHH and I went on a bit of an adventure. This wasn’t just any adventure, but, but a glimpse into the future of our little town. Amazing things are happening just a little east of Winterpast. Expansion and growth. We were invited, along with the rest of the town, to come take a look.
We found ourselves standing on 4,400 acres of what used to be nothing but wide-open, untouched virgin desert. Dirt moved by wind, sitting in silence, while migrating mustangs for longer than man has been around to notice. It was across this barren land the settlers made their way towards the Sierra Nevada Mountains before arriving in the golden land of California.

This land has a new name now. Victory Logistics. If all the plans come to life the way they’re being described, it’ll become the birthplace of something entirely new. Not just an addition to our town, but the beginning of a whole new version of it. It’s especially exciting to be related to the Mayor at this special time in history.
For years, we’ve been that dusty little wide spot off Interstate 80. The kind of place people pass through without thinking twice. Just the once-a-year gateway to Burning Man. But standing there, looking across that massive stretch of land, it became clear, we’re not just a “pass-through” anymore. People are stopping here.
The vision is big. New homes stretching across the desert floor. Schools filled with the laughter of children not yet born. A hospital close to home. Retail shops, restaurants, and (yes, the rumor mill is already spinning) a Maverick truck stop and a Chick-Fil-A somewhere down the road. Imagine that.

Of course, there’s a catch. Or maybe not a catch, but a goal. In order to support all of this, our little town needs to grow our population to around 40,000 people. We’re not quite there yet. But, for the first time, it doesn’t feel impossible. It feels like something already in motion.
And then there’s the power behind it all, literally. A brand-new natural gas power plant is planned, built to support the data centers already rising as we speak. Not just small-town additions, but something much bigger. Something that ties our quiet corner of Nevada into the larger, humming world of technology and growth. The Port of Nevada will have a real purpose.
Walking through those beautiful new buildings, you could feel it. Not just construction, but intention, care, and investment. A belief that this place, our little town, is worth building into. It’s the center of this big, beautiful dream.

What a strange and wonderful thing to watch the future take shape in real time. To stand in a place that still smells like sage. dust, and sun, and yet see, just across the interstate, neighborhoods, lights, laughter, and life.
For those of us in our golden years, it brings a quiet kind of comfort. The sense that the place we’ve chosen isn’t fading away. It’s rising. Expanding. Becoming something strong enough to carry on long after we’re gone.
After the tour, HHH and I still have one lingering question. With all this growth, all these plans, all this promise just where are they going to put the UPSCALE Senior Retirement Village?
Because if they’re building a brand-new town out here in the desert, it seems to me they ought to save a very nice little corner for those of us who were here when it was still just wind, sky, and a dusty, wide spot off the interstate on the high desert plains of Northwestern Nevada..
I, for one, want a front-row seat to this show.

